I was always fascinated by group identities and their impact on political structures in my theory classes, so this art series entitled Exactitudes really struck a cord with me. Inspired by the heterogeneous mixture of cultures and lifestyles in their city, Ari Versluis and Ellie Uyttenbroek began to document people according to their chosen outward identities. Whilst the artistic element of this project is evident (strict dress codes were in place and poses were dictated by the photographer to ensure continuity), the idea behind it is really interesting. Although we attempt to distinguish ourselves from others by dressing a certain way, we immediately associate ourselves with a new group whose objective is the same. On the one hand, it seems demoralizing in that it showcases how you can never really achieve originality, but on the other, it strengthens the comforting notion that there is always someone out there who just might understand you. All the while, it also makes me chuckle. Check out the website to find out if you fit into any of their established groups. They've got everyone from skinheads, to bears, techno hippies, eco punks, gangsters, and grannies.
via Human Resources